We collect personal and technical information to process your orders, improve your experience, and communicate with you.

When you interact with our website or app, we may collect your:

• Contact Information: name, email address, mailing address, and phone number

• Order Information: billing and shipping details (processed securely through our ecommerce provider, Shopify)

• Technical Information: IP address, geolocation, device type, operating system, browser type, and location information derived from IP address

• Behavioral Information: page views, clicks, session duration, heatmaps, and session recordings (through analytics and session tracking tools)

• Marketing Information: data from advertising platforms and data providers used for targeting audience or measurement

• Engagement Information: details you provide when you sign up for newsletters, discounts, surveys, promotions, or research opportunities

• App Account Information: name, email, and city location you provide when creating an account

• App Filter Usage Data: filter function data/statistics, filter status, loads of laundry run, Pod changes, and VORTX filter status

We collect your information when you:

• Visit the site through automatic tracking via cookies and third-party pixels

• Place an order or subscription through our site

• Create an account on our app

• Provide your information through newsletter signups, discount forms, and article access requests

• Complete Meta Lead Forms and interact with other embedded ad contacts

• Click on or view our ads on platforms like Meta, Google, LinkedIn, or others

• Participate in promotions/surveys or events

• Provided information from our third-party partners who share your information to enable us to reach new users via ads or mailers

• Interact with our website, app, or chat support, as we track your usage session and record your interactions with us.

‍ ‍We process your personal data based on one or more of the following legal bases:

• Contract (to fulfill orders and provide services)

• Consent (for email/SMS marketing, cookies, and optional app usage)

• Legitimate interest (for analytics, product improvement, advertising, and aggregated reporting)

• Legal obligation (to comply with accounting or regulatory requirements)

We use your information to:

• Process and fulfill orders and subscriptions

• Remind you to order more CLEANR Pods

• Provide customer service and respond to inquiries

• Improve our website, product, and customer experience

• Send email updates, product announcements, promotions, and research/news

• Call or text you with promotions and announcements when you provide your phone number

• Email you with promotions, announcements, microplastics news, CLEANR news, or other related information

• Send you physical communications (such as product shipments, replacement parts, or promotional mailers)

• Track user behavior and performance through analytics tools

• Create advertising audiences (either direct or lookalike) and deliver targeting personalized ads

• Optionally monitor app-based usage and filter performance

• Generate aggregated or anonymized reports (such as load counts or filter performance data) and share them with partners for research, product development, and performance analysis

• Include you (at your option) in the CLEANR community on our App to display filter ranking (number of loads, Pod changes, and VORTX cleaning)

We will only send promotional communications if you provide consent. All messages will include an unsubscribe option. You can opt out of marketing communications at any time by following communication instructions or contacting us at support@cleanr.life.

All purchases and subscription plans are processed through Shopify. CLEANR does not store your credit card or payment details directly.

• You may be automatically charged for recurring subscriptions based on your selected frequency.

• You can cancel or manage your subscription via your Shopify account or by contacting support@cleanr.life.

We work with trusted partners to operate our business, improve user experience, and advertise responsibly. These include:

Ecommerce & Order Fulfillment

• Website hosting, ecommerce platform, and payment processing services

Email Marketing

• Email delivery services that send updates, research/news, product offerings, and promotions

Advertising & Analytics

• Website analytics providers that track traffic and behavior

• Online advertising networks for paid campaigns and ad delivery

• Social media advertising tools for audience creation, performance tracking, and retargeting

• Audience measurement and insight tools to better understand visitors and improve marketing

• Session replay, heatmap, and chat tools for customer support and website optimization

• Data providers that supply business information for marketing and outreach purposes

These platforms may collect or process personal information on our behalf. They are required to protect your data and not use it for unrelated purposes.

‍We use cookies and similar tools to improve your experience, personalize key website features, and advertise. The cookies we use include both first-party and third-party cookies and pixels.

Cookies can track and analyze your website behavior such as pages visited and time spent on each page, and to provide personalized content, including by remembering user preferences. We also use cookies to identify user hardware and software (for instance, browser type) for market segmentation, to analyze site traffic and monitor the performance of our marketing campaigns. Cookies can be used to identify a user across different websites and sessions.

We use the following third-party cookies and pixels, and for which the linked third-party privacy policies may apply:

• Shopify Cookies (store functionality and checkout)

• Google Analytics & Google Ads (site metrics and retargeting)

• Meta Pixel (ad performance, retargeting, and form integration)

• Lucky Orange Pixel (session replay, heatmaps, click tracking)

• AWS (data server)

• Brevo Platform (communications platform)

• ClaritasPixel (user demographics and behavior)

• Aspire North (user demographics and behavior)

You can manage your cookie settings through your browser. You can opt in or out of cookies or pixels at any time. Please contact us with questions at support@cleanr.life.

If you opt in, CLEANR may contact you by:

• Email (newsletters, offers, product updates)

• Phone call or text (if a phone number is provided and opt-in is given) (offers, product or company updates)

• Physical Mail (offers, product or company updates)

We may also use your email or phone number to create advertising audiences (e.g., Meta Lookalike Audiences or Google Customer Match). You can opt out of communications at any time by clicking “unsubscribe” or contacting us.

We follow industry-standard security practices to protect your personal data, including:

• Secure access to personal data

• Limiting employee access to only what's necessary

• Using PCI-compliant payment processors (Shopify)

• Regular security testing for app data

We take security seriously and use recognized best practices to protect your data. Still, no method of electronic transmission or storage is entirely risk-free, so we encourage you to remain mindful and take precautions to protect your personal information.

‍ U.S. State laws may give you the right to request that we disclose the personal information we have collected about you. If you reside in a state (e.g. California) or country with enhanced privacy notice requirements, you may have the right to:

• Know about the personal information we collect and share

• Update or correct your personal information, unless an exception applies

• Request erasure of your personal information, such to certain exceptions

• Withdraw consent at any time

• Withdraw consent for the sharing of your personal information

• Withdraw the consent for targeted advertising

• Request a copy of the data we hold about you

• Lodge a complaint with your data authority

To exercise these rights, email: support@cleanr.life. CLEANR does not discriminate against users who request to exercise their privacy rights. Unless an exception applies, we will not deny you goods or services, change your different rates, or provide a different quality of goods or services.

CLEANR’s site is not intended for children under 16 years of age. No one under age 16 may provide any information. CLEANR does not knowingly collect personal information from children under 16.

If you are under 16, do not use or provide any information on this Site or through any of its features, register for communications, make any purchases, or provide any information about yourself to us, including your name, address, telephone number, or email address.

‍ If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at support@cleanr.life.

We keep your information as long as needed to:

• Fulfill orders and subscriptions

• Comply with legal or accounting obligations

• Send ongoing communications (unless you opt out)

• Analyze product, website, or app performance

• Inform future advertising campaigns

Email logs and backups are kept until user requests otherwise. An inactive app account is one without connection for a 6-month period. Inactive or deleted app account information is kept for 90 days, then data is either deleted or anonymized.

‍ If you are outside the United States, be aware that your data may be transferred to and processed in the U.S. or other countries with different privacy protections. We rely on legally provided mechanisms to transfer and process your data. ‍

Primarily, we use the Standard Contractual Clauses (SCCs) approved by the European Commission. We have implemented these clauses in our contracts with third-party service providers to ensure your data is protected in accordance with European data protection standards. By using our site, you consent to this transfer and processing.

For users in Canada, your information may be transferred outside Canada and may be accessible to courts and law enforcement in those jurisdictions. For users in Switzerland, data transfers are made in compliance with the Swiss Federal Act on Data Protection (nFADP).

We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements.

If changes are material, we’ll notify you via:

• A pop-up on our website

• An update in your email newsletter

• Notification on the CLEANR App

If you have questions about your privacy or want to request, correct, or delete your data, please contact:

support@cleanr.life

CLEANR, 11201 Cedar Ave, Suite 708, Cleveland, OH 44106

‍ We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact for the European Union (EU).

Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, Prighter or make use of your data subject rights, please visit the following website: https://app.prighter.com/portal/13340088843

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